ArcGIS Extensions for Spatial Analysis

ArcGIS Extension with Up-to-Date Road Data - WIGeoNetwork

WIGeoNetwork is the right tool for every type of Network Analysis

WIGeoNetwork is used wherever distances and travel times are important for planning. Catchment areas can be realistically assessed and markets can be analyzed according to their actual size. The extension for ArcGIS and ArcGIS Pro is based on Esri Network Analyst and takes direct advantage of its functionality.

WIGeoNetwork offers a wealth of highly sophisticated analysis functions:

• Service Area: Catchment areas are calculated for any time and distance interval or so-called “Drive Time Zones ”.
• Potential Area: The size of a catchment area is defined by a desired target potential (e.g. 10,000 residents or 15,000 households). For the calculation, potentials are “picked up” starting from the location until the desired goal is achieved.
• Distance Matrix: The calculation of distances between n-points, such as between market participants or locations. Based on the results, branch densities, distance from competitors or the average distance that customers are willing to travel can be determined.
• Nearest Location: This function finds the retailer locations closest to the customer.
• Routing: Calculate routes between any number of stations. With the press of a button, the route is optimized in terms of time or distance. Optionally, the ideal route sequence for the stations can be determined.
• Supply Tree: They aggregate the customer potential based on the customer driving routes from a catchment area to a store. Thus you obtain information about customer traffic per road segment.

The routing networks required for the analysis are integrated into WIGeoNetwork. These routing networks are based on the highly accurate and up-to-date vector data from TomTom. WIGeoGIS supplements the routing networks with common cost and restriction attributes:

• Meters and Kilometers: Lengths for distance based analysis
  
• Minutes: Time for driving a section of road for time-based analysis
• MinutesSlow: approximately 25% longer driving time
• MinutesWalk: Pedestrian routing with a 5 or 3.5 km/h walking speed

In addition to general speed profiles, for example for cars or buses, the data can be supplemented with special restrictions for the opening or avoidance of pedestrian zones, private roads or ferry connections.

In addition, with TomTom Speed Profiles network analysis for specific times of day and different days of the week can be carried out based on historical traffic data.

ArcGIS Extension for Potential Analysis of the Highest Quality - WIGeoProfil

WIGeoProfil is the ArcGIS extension for spatial data inheritance and potential analysis.

For almost every geomarketing analysis, the GIS user is faced with the challenge of having to inherit potentials: Key figures, e.g. socio-demographics or consumer behavior, from different sources and thus often based on different spatial geometries must be transferred to a central analysis layer.

The potentials are entered into the analysis as points, lines or areas and are translated into uniform spatial units. These can be existing borders or your own sales area structures. WIGeoProfil can also be used to create neutral raster geometries.

The HotSpot analysis makes it possible to identify hidden potentials. By combining and weighting individual layers  of information such as age, purchasing power or affinities, different scenarios are simulated.You determine which values are entered as positive or negative into the analysis.

The density map that is then generated clearly displays the areas with the highest potential.

The ArcGIS Extension offers comprehensive functionality for Spatial Analytics:

• Generate raster: WIGeoProfil creates raster cells of any size as squares or hexagonal honeycombs. They represent a neutral and comparable spatial unit.
• Potential spread: WIGeoProfil transfers potential using various distribution functions on a basic geometry limited by a maximum radius.
• Potential inheritance: Function for transferring absolute and relative values to the base geometry, taking into account the cut area or line percentages.
• Identify HotSpots: Interactive weighting of up to six parameters with an immediate display of the results on the map.

ArcGIS Extension - The Comprehensive Reporting Tool WIGeoReport

WIGeoReport is an ArcGIS Extension and Supports Automated Reporting

With WIGeoReport, you can automatically prepare your analysis results as a report with maps and spreadsheets. For a large number of objects, such as retail locations, individualized result reports are generated for each respective location. The data can be easily edited in Microsoft Excel.

Thanks to its high level of automation, WIGeoReport is a reliable tool for the recurring creation of map series. Lengthy work steps are eliminated and your maps are given a uniform “look and feel”.

Map Printing and Reporting

Create map series as PDF, JPG, BMP or PNG files. Additional settings allow you to customize the design of each map. Add text elements that dynamically adapt to the respective reports and define filters for the map contents of the reports.

Prepare Data in Excel Reports

Export data for every location to either a prepared or new Excel document. Numerous  settings allow the data to be specifically placed in the document.