What’s New at WIGeoGIS
News from the Geomarketing World
Here you will find the latest news about the methods, products and consulting services of WIGeoGIS.
![QGIS Software for Geo-Analytics - learn more QGIS Software for Geo-Analytics](https://www.wigeogis.com/homepage/hp16/images/qgis_software_geomarketing_eng_sm.webp)
What are the advantages of QGIS software?
QGIS is the basis for geo-analytics on desktop systems. With a wide range of functions, open source software is the right choice for numerous applications.
![ArcGIS QGIS Screenshots with Andreas - learn more ArcGIS QGIS Screenshots with Andreas](https://www.wigeogis.com/homepage/hp16/images/arcgis_alternative_qgis_sm.webp)
ArcGIS versus QGIS: Which DesktopGIS comes out on top in a direct comparison?
Andreas Marth compares the two leading GIS systems in terms of costs, user-friendliness, data formats, visualization and analysis options. He has a clear favorite!
![Customer Journey Data Germany AZ Grid - learn more Customer Journey Data Germany AZ Grid](https://www.wigeogis.com/homepage/hp16/images/customer_journey_daten_deutschland_sm.webp)
Customer Journey Data Germany
The data provides insights into the interaction and purchasing behavior of German consumers. Most importantly, it tells you WHERE and how can you reach your target groups.
![GIS expert explaining QGIS on a laptop - learn more GIS expert explaining QGIS on a laptop](https://www.wigeogis.com/homepage/hp16/images/qgis_unternehmen_gis_experte_s_sm.webp)
QGIS for Businesses? An Interview with GIS Expert Josef Mayer
QGIS is an open source GIS software that also provides maximum value to businesses for geomarketing analytics. QGIS expert Josef Mayer explains why in an interview.
![Create Location Analyses including Forecast Calculation - learn more Create Location Analyses including Forecast Calculation](https://www.wigeogis.com/homepage/hp16/images/location_intelligence_potential_analysis_eng_sm.webp)
Create Sales Forecasts with the Location Analysis Tool WIGeoLocation
Create sales forecasts for existing and planned locations with the location analysis tool and make well-founded location decisions.
![Geocoder experts Renate Dumberger and Harald Meier - learn more Geocoder experts Renate Dumberger and Harald Meier](https://www.wigeogis.com/homepage/hp16/images/Geocoder_experten_gespraech_teaser_standard_sm.webp)
Expert Interview on Trends and the Latest Features in the Geocoder JoinAddress
Renate Dumberger and Harald Meier join us for a conversation about geocoding in modern data analytics, innovations through AI and interesting facts about JoinAddress 5.0
![Up-to-Date Demographics Austria - learn more Up-to-Date Demographics Austria](https://www.wigeogis.com/homepage/hp16/images/marktdaten_austria_demografie_20_sm.webp)
Demographics Austria 2024/2025
WIGeoGIS delivers demographic data of Austria - population, age, purchasing power, as well as hundreds of other characteristics.
![Demographics Germany - learn more Demographics Germany](https://www.wigeogis.com/homepage/hp16/images/marktdaten_deutschland_demografie_20_sm.webp)
Demographics Germany 2024/2025
Demographics Germany - population, age, purchasing power. And whatever else you want to know. WIGeoGIS is your specialist for demographic data.
![Demographic data and levels - learn more Demographic data and levels](https://www.wigeogis.com/homepage/hp16/images/demography_germany_100_variables2_eng_sm.webp)
About the Demographics of Germany
Are you looking for detailed information about the demographics of Germany? Request your test data for free with no obligation!
![With the WebGIS software WIGeoWeb, complex regional reports can be created quickly and easily - learn more With the WebGIS software WIGeoWeb, complex regional reports can be created quickly and easily](https://www.wigeogis.com/homepage/hp16/images/webgis_reporting_sm.webp)
Top Reporting with WebGIS Software
Create complex reports for any region in just 2 steps with the new version of our WIGeoWeb software.
![Location analysis and assessment with the help of gravity analysis - learn more Location analysis and assessment with the help of gravity analysis](https://www.wigeogis.com/homepage/hp16/images/graviationsanalyse_standortbewertung1_sm.webp)
Perform a Location Assessment Using a Gravity Analysis
Gravity analysis provides a well-founded basis for your location assessment and sales forecasts.
![Easily calculate cannibalization effects - learn more Easily calculate cannibalization effects](https://www.wigeogis.com/homepage/hp16/images/Kannibalisierung_berechnen_eng_sm.webp)
Calculate Cannibalization Rate Using Overlay Analysis in QGIS
QGIS plugin makes the cannibalization of two or more locations visible and shows how much business they are taking away from each other.
![Artificial Intelligence and GIS - learn more Artificial Intelligence and GIS](https://www.wigeogis.com/homepage/hp16/images/ki_gis_interview_sm.webp)
Artificial Intelligence and GIS
Artificial Intelligence in geomarketing gets even more out of location analyses and sales forecasts, now and in the future. Find out more in this WIGeoGIS expert interview.
![Location Analysis with Artificial Intelligence - learn more Location Analysis with Artificial Intelligence](https://www.wigeogis.com/homepage/hp16/images/standortfaktor_filialisierungsgrad_sm.webp)
Location Analysis with Artificial Intelligence
Three years of development went into WIGeo Location Atlas, taking location analysis to a new level. With this new product, you can find the most attractive areas for your location more quickly than ever before.
![Data integration in GIS interview - learn more Data integration in GIS interview](https://www.wigeogis.com/homepage/hp16/images/datenintegration_geodaten_interview_sm.webp)
Integrating Internal Geodata in GIS
WIGeoGIS experts Andreas Marth and Michael Steigemann answer questions about data integration in GIS in the following interview. You gain transparency and get the added value from your data.
![Dealer Network Development in Geomarketing - learn more Dealer Network Development in Geomarketing](https://www.wigeogis.com/homepage/hp16/images/haendlernetzentwicklung_hersteller_distributoren_webgis2_sm.webp)
Dealer Network Development in Geomarketing
WebGIS software supports dealer network development: You analyze your market, find potential areas, define dealer areas and thus create the basis for operational measures.
![Georg Magenschab at a lecture - learn more Georg Magenschab at a lecture](https://www.wigeogis.com/homepage/hp16/images/marktanalyse_interview_experte_magenschab_sm.webp)
Market Analysis & the Power of Maps
In an interview, the CTO of WIGeoGIS gives an overview of areas of application and trends for GIS and WebGIS based analysis tools and digital maps: “The power of maps for market analysis is often underestimated!”
![Screenshots WebGIS WIGeoWeb with new features - learn more Screenshots WebGIS WIGeoWeb with new features](https://www.wigeogis.com/homepage/hp16/images/webgis_wigeoweb_neue_funktionen_sm.webp)
WIGeoWeb 5.2 – Even More Flexibility & Clarity in Data Analysis
With the new 5.2 release, you can work even more flexibly and individually. Check out the overview of the new highlights or test the latest features and software yourself for free and with no obligation!
![Create Interactive Maps in WebGIS - learn more Create Interactive Maps in WebGIS](https://www.wigeogis.com/homepage/hp16/images/interaktive_karten_webgis_sm.webp)
Make an Interactive Map
With WIGeoWeb, you can display your company on the map. Interactive and worldwide. Customers, sales areas, sales - everything at a glance.
![Analyze data with WIGeoWeb - sustainable results - learn more Analyze data with WIGeoWeb - sustainable results](https://www.wigeogis.com/homepage/hp16/images/Datenanalyse_Software_WebGIS_1206_sm.webp)
Analyze Data with WIGeoWeb
With WebGIS, you can analyze data intuitively and get understandable results. The georeference reveals information that traditional tools can not show you.
![Advantages of interactive maps and WebGIS - learn more Advantages of interactive maps and WebGIS](https://www.wigeogis.com/homepage/hp16/images/WebGIS-lets_play_1200_800_sm.webp)
Capture data faster with maps
The brain processes images 60,000 times faster than text. Spreadsheets can not even compete. Take the video self-test and learn more!
![Geodata Geomarketing Interview - learn more Geodata Geomarketing Interview](https://www.wigeogis.com/homepage/hp16/images/geodaten_geomarketing_interview_hackner_jaklin_ortner_sm.webp)
An Interview with Geodata Experts
WIGeoGIS experts Norbert Hackner-Jaklin and Martin Ortner answer current questions about geodata. What is the benefit of combining geodata with company data?
![Regional Market Penetration Analysis - learn more Regional Market Penetration Analysis](https://www.wigeogis.com/homepage/hp16/images/wigeogis_8_sm.webp)
Analyze Market Penetration
With geomarketing you can find potential customers, turnover and sales! Compare your company key data with current market data on a small scale.
![White Spots - Find the best locations for your business - learn more White Spots - Find the best locations for your business](https://www.wigeogis.com/homepage/hp16/images/white_spot_analyse_potentialregionen_sm.webp)
White Spot Analysis: Detecting White Spots
White spot analysis, the key to your potential regions! Be it for branches networks, retailers or sales. You can easily identify the best places for your business!
![How Geomarketing Supports Business Development - learn more How Geomarketing Supports Business Development](https://www.wigeogis.com/homepage/hp16/images/geomarketing_business_development_sm.webp)
Business Development and Geomarketing
Identify market and customer potential, open up business areas, develop sales networks: Geomarketing analysis tools are ideal for a wide variety of business development tasks.
![European data marketplace Topio.market - learn more European data marketplace Topio.market](https://www.wigeogis.com/homepage/hp16/images/topio_geodaten_sm.webp)
Online Commerce with Geodata
Geodata are bought and sold across Europe via the new online platform Topio.market. The beta version is currently available. Fast, secure and fair.
![Screenshots of the WebGIS features & icons - learn more Screenshots of the WebGIS features & icons](https://www.wigeogis.com/homepage/hp16/images/webgis_neue_funktionen_wigeoweb_5_1_sm.webp)
WIGeoWeb 5.1: Even More Practical & Quicker for Your Everyday Analyses
With the new release, you can work even more efficiently and quickly. The highlights of the WebGIS at a glance.
![Screenshots of the tool displaying various representations of customers on a map - learn more Screenshots of the tool displaying various representations of customers on a map](https://www.wigeogis.com/homepage/hp16/images/kunden_auf_landkarte_screenshot_collage_sm.webp)
Display Customers on a Map
With the online tool, WIGeoWeb, you can easily display your customers on a map. You can also use the customer map tool to, among other things, filter, categorize and segment your customers.
WIGeoGIS: Request a FREE Live Demo!
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- Non-binding, without further obligations
- Online presentation via video call
Do you want to know more about WIGeoGIS products? I will be glad to support you.