AZ Market Grid Germany
Demographics For Germany
These datasets contain grid cells covering Germany, in various resolutions from 10 km to 100 m. Over 250 demographic attributes are provided for these cells.
Up-to-date Demographics - the AZ Germany Grid
Main facts in brief
- WIGeoGIS produced this innovative data product for Germany together with AZ Direct GmbH.
- On 6 detailed micro and macrogeografic levels, local and national marketing and sales strategies can be developed, analyzed and evaluated: 100m, 250m, 1.000m, 5.000m and 10.000m.
- The small cells can always be used to infer the large ones. In this way, consistent analyses can be carried out at different scales. Detailed evaluations can be used for summary analyses on a regional and nationwide level.
- Each size level contains comprehensive demographics, purchasing power, consumer behavior and building and vehicle structures drawn from the AZ DIAS market database.
- Annual update
The Advantage of Grid Cells
Municipal and ZIP Code borders are subject to ongoing changes, which make the revision of records necessary. Not so with the grid, which is fixed and never changes. There is no need to revise cell boundaries and long-term market considerations are possible. You can create time series and compare results over any number of years.
What types of analyses is it used for?
The AZ Germany Grid is ideal for all types of geomarketing analyses from market penetration analysis to target group analysis. Due to its fine granularity down to 100 x 100 m grids, even very small-scale analyses such location analyses are possible.
AZ Market Grid Germany: Number of people, households and buildings, age structure, gender, household type, purchasing power, consumer types, building and vehicle structure
AZ Market Grid Germany - available Spatial Levels
You choose from 250 attributes on people, households and buildings. The grid cells are available in 6 sizes:
| Cell Size | Number | ⌀ Persons |
|---|---|---|
| 100x100m | 3.729.113 | 23 |
| 250x250m | 1.228.260 | 69 |
| 500x500m | 545.639 | 155 |
| 1x1km | 227.347 | 372 |
| 5x5km | 14.710 | 5.745 |
| 10x10km | 3.829 | 22.070 |
Person Level
- Number of persons
- Age groups
- Customer Journey Typology
- Consumer Typology
- Energy Market Typology
- E-car interest
- Financial Typology
- Holidaymaker Typology
- Green Avantgarde
- Life phase
- Forming youth years
- Social Status
- Online Affinity
Household Level
- Number of households
- Purchasing power households
- Household structure
- Family type
- Probability of having children
- Length of residence
- Probability of ownership and renovation potential
- Relocation behavior
Building Level
- Number of buildings
- Building Use
- Residential building sizes
- Building floor area (OSM)
- Building Use in Detail (OSM)
- Land Use Buildings (OSM)
- Growth area
- CAMEO Neighborhood Types
- Residential location classification
- Year of construction shares
- Predominant year of construction class
- Residential Building type share
- Predominant Building use
- Building ownership
AZ Germany Grid in Use: Example of Catchment Area and Penetration Analysis
Analyses with demographic data from the AZ Germany Grid can be carried out in any GIS tool. In the tutorial, you can see an example of a catchment area and penetration analysis using AZ Germany Grid data in QGIS.
With detailed data - find target groups and potential, analyze customers
INSPIRE Conformity
The grid cells of the AZ Grid are INSPIRE compliant, which means that they are suitable for comparative analyses with numerous official data from national and European authorities in accordance with EU regulations.
AZ Grid DACH
Starting immediately, the demographics of the AZ Grid is available in both country-specific and cross-border packages for Germany, Switzerland and Austria. The data can be evaluated across countries. Markets in Germany, Austria and Switzerland are therefore directly comparable with locations in Munich, Vienna and Zurich.
Transparent Sources
The data is based on the Bertelsmann Building File (BGD) with almost all of the 22.5 million inhabited buildings in Germany. In addition to the building data, this database also contains information about people and households.
Grid data Germany: Test now free of charge and without obligation!
- Test data* on demographics, purchasing power or other characteristics
- Non-binding, free test
- Test ends automatically without cancellation
- Receive test data* as Excel or shape file
I will gladly support you, also by telephone.
* Information about the free test data: Selected test data for Germany is available for districts in Munich and the surrounding areas. The products of WIGeoGIS are intended for companies and are not suitable for private use. If you need a one-time market analysis, we will gladly make you a service offer.
FAQ
-
Does the AZ Germany Grid comply with data protection laws?
Yes. All the data providers with whom we work are bound by data protection laws (national laws and of course the General Data Protection Regulation - GDPR). Data providers must deliver their data in such a way that no conclusions can be drawn about individual persons.
-
What is the right spatial level for me?
This depends strongly on the application. If, for instance, you want to analyze an initial rough distribution of your sales potential (e.g. online orders last year in relation to the target group), it is enough to work on a county- or district level. Patterns in the distribution are quickly visible on this rough level. However, if you want to assess the potential of a branch location, you will need to work with very detailed market potential on a grid or street section level.
-
How does regional market data help with target groups and potential analysis?
Demographic data can be used to examine the relationship between the regional sales success and the dominant socio-demographic characteristics in the area. If a target group is identified, we can then search for other regions that have a particularly high share of this target group we know generates success.
Test AZ Market Grid Germany for free with no obligation!