Demographics for Germany 2025/2026
Population, age, purchasing power. And whatever else you want to know. WIGeoGIS is your specialist for demographic data. Since the world changes quickly, we update our data annually. To ensure your market analyses deliver perfect results!
Only Up-to-Date Data is Good Data
It makes sense: whether it is a good meal or a market analysis; what you get out can only be as good as the ingredients you put in.
In our fast-paced world, only up-to-date data is good data. Land is rezoned for development, migration leads to an increase in the number of inhabitants in cities, while it declines in rural areas. And already the data is different.
For this reason, we at WIGeoGIS continually ensure the data that we process for you is up-to-date. This is ensured by standardised workflows and a quality assurance process. Demographics for Germany - our latest update is available!
Up-to-date Demographics for 2025/2026 now available! Request your test data for Germany for free and without any obligations!
Did you know, ...?
- …that the state capital Munich has the highest population density?
- …that the municipalities of Nieby and Grinau in Schleswig-Holstein have the highest percentage of "seniors" aged 65 and over?
- …that the federal states of Berlin and Bavaria will experience the largest population growth by 2030?
- …that Sylt has a very high percentage of one- and two-person households? More than 88 percent of all households are inhabited by one or two people.
These and many more questions can be answered with our up-to-date demographics.
Demographics Germany - Over 100 Attributes Updated Every Year
Visualized on maps, you can see the answers at a glance! Here are a few examples.
Where is the percentage of home owners particularly high?
The home ownership rate describes how many people in an area live in their own house or apartment. This metric is used in geomarketing to better assess the consumer behavior of different groups. Owners are often considered more willing to invest and more loyal to their location.
The metric is used in location analysis, targeted marketing for sectors such as construction, energy, and insurance, as well as territory planning for sales and marketing.
Where do a particularly large number of people between the ages of 25 and 44 live?
People between the ages of 25 and 44 are often considered an economically active group. This age group generally includes working people with stable incomes, strong consumer behavior, and a higher percentage of young families.
Each age group has its own needs and preferences, which influence demand and product choice. Through this analysis, companies can select locations specifically, manage marketing campaigns efficiently, and optimally tailor offers to their target group.
Where is purchasing power the highest?
Purchasing power is one of the central analysis indicators in geomarketing. Municipalities with a particularly high purchasing power index are shown on the map. The national average in Germany is 100.
If you require an analysis that is even more precise, market data can be used in the small-scale unit of GEOmarkets.
Try it out now! Request your test access to Demographics for Germany today for free with no obligation.
Where is the percentage of households with children particularly high?
The green areas have a very high percentage of households with children. This information is particularly relevant for products or services specifically aimed at families (for example, toys, leisure activities, insurance, or educational institutions).
Where is the population density highest in Berlin?
With over 3.8 million inhabitants, Berlin is the largest city in Germany. The population distribution within the city shows considerable differences.
These spatial differences become visible when the population density is represented in the small-scale unit of GEOmarkets.
Create Market Analyses with Up-to-Date Data
With market analyses, you can support your decisions in sales, marketing, controlling and expansion.
WIGeoGIS is your specialist for every conceivable demographic data. A single source for different providers offering the best price performance ratio in every granularity. We will help you decide which spatial level is right for you.
We will also provide you with the suitable WebGIS software for your analyses.
Demographics Germany: Test now free of charge and without obligation!
- Test data* on demographics, purchasing power or other characteristics
- Non-binding, free test
- Test ends automatically without cancellation
- Receive test data* as Excel or shape file
I will gladly support you, also by telephone.
* Information about the free test data: Selected test data for Germany is available for districts in Munich and the surrounding areas. The products of WIGeoGIS are intended for companies and are not suitable for private use. If you need a one-time market analysis, we will gladly make you a service offer.
Demographic Data You Need
The range of Demographics available is large and varied. We have an overview and will help you make the right selection. To make sure you get the best, and at the best price.
Regional Demographics in Geographic Grid Cells Germany
The AZ Germany-Raster includes regional market data for Germany in geographic grid - always equal areas of 100 x 100 m up to areas of 10 x 10 km.
GEOmarkets: Regional Demographics for Germany
GEOmarkets are ideal for small-scale market analyses. They comprise an average of 300 households and take ZIP codes and municipal borders into account.
Purchasing power data - Knowing where people are consuming
Purchasing power data provides information about the level of prosperity and willingness to consume. We offer purchasing power data according to product and people groups at the ZIP Code level and smaller scales.