Geomarketing Software

In every company, decisions have to be made on a daily basis, both large and small. The spatial representation and processing of your data opens up new insights and relationships that were previously not recognizable. Questions are rationalized and objectified. This will help you to make good decisions.

Classic fields of application are any question regarding markets, target groups, locations and branches, as well as planning and controlling in sales. Furthermore, sales forecasts and the visualization of sales, competitor analyses and the optimization of your media planning.

In terms of type of software: a desktop program or browser-based.
In terms of content and applications: as a broad tool designed for all types of market potential analyses, optimized for special fields of application such as location analyses or sales, or as pure geocoding software (such as JoinAddress) to carry out the first step of every geomarketing analysis, the linking of data with coordinates.

That depends on a number of factors, for example

• What type of data do you have?
• How often do you need the analyses?
• How many employees should work with the GIS, and do these employees have geomarketing know-how or not?
• Should the software only be used from individual expert workstations, or from every workstation, maybe even on-the-go?

We will help you to ask the right questions and advise you on the selection and implementation.

A WebGIS, like our WIGeoWeb, runs in the browser and can therefore be used from any workstation in the company (including on-the-go with a tablet). It is well suited for standardized, repetitive questions that can be carried out by a wide range of employees without the need for training and without expert knowledge.

A desktop GIS, like our WIGeo QGIS, is better suited for complex questions. It is installed at the respective workplace. It is the right choice if your complex geomarketing analyses are carried out by a few employees with expert knowledge.

GIS stands for Geographical Information System, in other words for the automated processing of digital spatial data. Geocoding data, i.e. assigning data to coordinates, is the basis for most analyses. This allows the data to be displayed visually on maps and numerous questions can be answered analytically, rationally and objectively. This is called geomarketing.

Yes! More than half of our WebGIS projects are small, manageable modules that are created for specific tasks. They range from on-site data collection to the integration of geocoding in a CRM, all the way to the display of CRM data in a simple thematic, online map.